In this report, Tribe Dynamics examines several distinct aesthetic groups, applying an EMV-driven analysis to popular movements within the cosmetics, skincare, haircare, luxury fashion, and non-luxury apparel communities between Q4 2017 and Q1 2018. The “families” discussed are:
—Skincare Flat-Lay Enthusiasts
—The Natural Hair Community
—SFX Makeup Artists
—Brand-Affiliated Hairstylists
—Sneakerhead Aggregator Accounts
—Luxury Streetwear Fashionistas