As 2019 wraps up, you’ve probably started planning your influencer strategy for the coming year. But the rules of the game are always changing, and now, more than ever, brands need to innovate to stay on top. Drawing on trends and data from 2019, Tribe Dynamics created a comprehensive report unpacking the influencer marketing tactics that spelled success for this year’s winning brands, and outlining key strategies for your brand to get ahead in 2020.
We put a special focus on community management: deliberately and consistently engaging different segments of your influencer community. Unlike maximizing content creation from specific bloggers or conducting transactional campaigns, this always-on approach proved the ticket to top brands’ Earned Media Value (EMV) growth in 2019.
In this report, we’ll give you the community management tools you need for 2020, including:
- How to use brand loyalty, not follower count, to break your influencer community into four groups—Potential Fans, Evaluators, Advocates, and VIPs—and develop tailored strategies for each segment.
- How to understand influencer community health using three new metrics: retention, fit, and streak.
- Best practices for building a healthy influencer community to achieve sustained, long-term EMV growth.
Download our report to learn how to get the most value from your entire influencer network this year!