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INFLUENCER COMMUNITY MANAGEMENT

HOW TO BUILD YOUR 2020 INFLUENCER STRATEGY

Drawing on trends and data from 2019, Tribe Dynamics created a comprehensive report unpacking the influencer marketing tactics that spelled success for this year’s winning brands, and outlining key strategies for your brand to get ahead in 2020. 

We put a special focus on community management: deliberately and consistently engaging different segments of your influencer community. Unlike maximizing content creation from specific bloggers or conducting transactional campaigns, this always-on approach proved the ticket to top brands’ Earned Media Value (EMV) growth in 2019. 

In this report, we’ll give you the community management tools you need for 2020, including: 

  • How to use brand loyalty, not follower count, to break your influencer community into four groups—Potential Fans, Evaluators, Advocates, and VIPs—and develop tailored strategies for each segment. 
  • How to understand influencer community health using three new metrics: retention, fit, and streak. 
  • Best practices for building a healthy influencer community to achieve sustained, long-term EMV growth. 

Download our report to learn how to get the most value from your entire influencer network this year!