In this report…
As we all know, March brought a rapidly changing economic and personal landscape as the global COVID-19 pandemic forced countries to enact widespread stay-at-home orders. Social media has long been a way for people to share their lives with followers, and as lives changed in March, so did social media content. In March, influencers increased and adapted their content to fit into their own “new normal” and better meet the new needs of their followers, many of whom were working from home for the first time, cooking more than before, and in urgent need of some de-stressing self-care tips.
To better understand how this unprecedented transition has impacted influencer marketing, Tribe Dynamics used our extensive influencer data to investigate:
Additionally, this report contains our regular Tribe Top 10 features including:
Fill out the form to gain access to the full report! Tribe Dynamics remains committed to providing our audiences and customers with as much support as possible in adapting their influencer marketing strategies in this new landscape.