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EMEA Indie Beauty Debrief

Top EMEA Indie Brands in Q1 2020

Despite a slowdown in investment, mergers, and acquisitions in the world of beauty, EMEA-based indie beauty brands continued to spark buzz among the influencer community throughout Q1 2020, thanks to high-quality products, innovative formulations, and ear-to-the-ground product development strategies. This quarter saw especially strong Earned Media Value gains for skincare brands offering clean products with straight-forward ingredient lists and results-driven formulas—a trend we don’t see stopping anytime soon.

In this report, we spotlight France-based cosmetics brand Viseart, Germany-based celebrity-favorite skincare brand Dr. Barbara Sturm, and the new U.K.-based affordable skincare brand The Inkey List. Each analysis includes:

  • Q1 2020 EMV and community data
  • EMV trajectory from Q1 2019 to Q1 2020
  • The content, top-performing products, and key influencers powering each brand’s success

A page from the Q1 EMEA Indie Beauty Debrief, featuring insights into Dr. Barbara Sturm's EMV performance and influencer strategy this quarter.

This quarter, we are excited to report on these three EMEA-based indie beauty brands using data from our new Global Dashboard. Tribe Dynamics’ Global Dashboard enables brands with multinational influencer marketing programs to measure and manage their cumulative EMV across multiple markets, helping you better understand and increase the worldwide impact of your brand’s efforts.

Fill out this form to download the Q1 2020 EMEA Indie Beauty Debrief: