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EMEA Indie Beauty Debrief: Top EMEA Indie Brands in Q2 2020



Though Q2 2020 was an economically turbulent time, it also brought us the indie deal we’ve all been waiting for: on June 4, Puig announced that it would be acquiring a majority stake in Charlotte Tilbury—a transaction that is rumored to have valued the influencer-favorite beauty brand at $1 billion. The lesson here is clear: even amid an uncertain economy, multi-million dollar beauty acquisitions are here to stay. 

So what EMEA-based brands are up next for a blockbuster acquisition? Our quarterly EMEA Indie Beauty Debrief showcases notable independent beauty brands, and details their performance across various markets. We reveal exclusive insights into trending brands, their online communities, and their top-performing earned content—all helpful indicators in determining promising investment opportunities.

In this report, we spotlight France-based skincare brand Caudalie, U.K.-based Gen Z-favorite cosmetics brand Lottie London, and U.K.-based skincare brand Isle of Paradise which has gone viral on TikTOk. Each analysis includes:

  • Q2 2020 EMV and community data
  • EMV or community size trajectory from Q2 2019 to Q2 2020
  • The content, top-performing products, and key influencers powering each brand’s success

Fill out this form to download the EMEA Indie Beauty Report: