Dunhill

Boasting a range of sleek, neutral-hued men’s clothes and accessories, Dunhill occupies a rarified air within the fashion space. The U.K.-based luxury brand pulled in $3.2M EMV (Earned Media Value) from February 2019 to January 2020 on Tribe Dynamics’ U.S. influencer panel, a solid figure for a brand that claims both a high price point and more traditional marketing efforts. More notably, Dunhill’s success with key segments of the online community, including celebrity partners and Fashion Week-conscious influencers, indicates an opportunity for the brand to expand its EMV footprint—an opportunity that Tribe Dynamics is uniquely positioned to assist with.

By analyzing Dunhill’s digital mentions, along with the brand’s influencer marketing initiatives, we identified key trends driving EMV for Dunhill, and the ways it can use Tribe Dynamics to further increase its online presence. Our insights into luxury fashion, coupled with our suite of influencer marketing tools, can be utilized by brands looking to better understand and execute influencer best practices. Highlights from this report include:

• An investigation of Dunhill’s top EMV-drivers, including celebrities like Sam Heughan, Henry Golding, and Orlando Bloom, along with how their posting habits compare to those of publications and influencers.
• EMV totals for Dunhill’s traction with Korean sources of EMV during Paris Fashion Week, as well as methods the brand can use to maximize its impact at PFW.
• An overview of the Tribe Dynamics software features that Dunhill, or any brand, can use to build, manage, and strengthen its influencer community.

To learn how Tribe Dynamics can help fashion brands develop winning influencer marketing strategies, download our Influencer Marketing Spotlight: Dunhill report today.