Fragrance Toolkit: Download

Despite the obvious challenges of depicting a scent in visual content, fragrance is emerging as a fully realized player in the influencer marketing landscape, next to heavy-hitters like cosmetics, haircare, and skincare. Numerous fragrance brands regularly engage influencers and celebrities for campaigns, and select brands have successfully built true ambassador families. This reports outlines the ways in which fragrance brands are activating influencers and generating earned media value.