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Global Beauty Report: The Top Beauty Brands of Q1 2020

 

 

In this report...

As people around the world adapt to life in social isolation, beauty bloggers are offering their followers meaningful moments of connection and escape. Tribe Dynamics’ Q1 2020 Global Beauty Report examines how influencers in distinct international markets responded to the widespread shelter-in-place orders enacted at the end of Q1, and how these shifts in content creation impacted brands. Additionally, this report covers important global beauty news from earlier in the quarter, including how Dior Beauty, Laura Mercier, and Erborian thrilled French bloggers with snowy getaways, and cult products powered EMV growth for Glossier and Peaches & Cream in the U.K. 

Download the complete report to read more about the activations, influencers, and content trends that moved the needle for international beauty brands in Q1, along with EMV data and community metrics for the Top 10 brands in each market.

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