In this report...
We took a deep dive into the U.K. and France’s influencer communities, spotlighting top beauty brands—including NARS, Fenty Beauty, and ColourPop—that outperformed their competitors this quarter thanks to advanced influencer strategy and well-executed campaigns. Additionally, we identified several influencer marketing trends unique to the U.K. and France markets. In the U.K., many top beauty brands drove significant Earned Media Value with buzzy influencer collaborations, while successful beauty brands in France enjoyed endorsements from high-impact bloggers like Sanaa El Mahalli (@sananas2106 on Instagram).
Additionally, there were several top beauty brands in other markets, including Laura Mercier in the Gulf Countries and Morphe in Germany, whose EMV growth this quarter couldn’t be ignored! We delved into these and other brands’ Q3 EMV performance to uncover the influencer strategies driving success around the globe. Read the full report to better understand the global influencer marketing landscape and how your brand can learn from Q3’s top beauty brands.
Download our Q3 2019 Global Beauty Report so you can find out:
- The top 10 beauty brands by Earned Media Value in the U.K., France, Australia, Canada, Germany, Gulf Countries, Italy, Japan, Korea, Spain, and the U.S.
- Influencer community stats for the top beauty brands in all 11 markets
- Exclusive insights into the latest global beauty trends, activations, and marketing stories