The Top Global Beauty Brands
In this report...
Top beauty brands around the globe finished the decade strong, inspiring passionate communities of content creators with high-impact influencer campaigns.
In France, buzzy eyeshadow palettes proved the ticket to Earned Media Value (EMV) growth for brands including Anastasia Beverly Hills and KVD Vegan Beauty, while brands in the U.K. enjoyed a boost from the annual #HalloweenMakeup frenzy.
Which other global beauty brands executed successful influencer marketing strategies to get ahead in Q4?