Haircare Toolkit: Download

Haircare content is frequently characterized by an emphasis on hair as a canvas, or on how products have made an influencer’s hair shiny, colorful, or healthy. Though cosmetics and skincare often share the same set of beauty bloggers within their communities, haircare boasts a sizeable and active contingent of hairstylists and colorists who double as influencers. This report outlines the haircare trends in earned media value.