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Download: Indie Debrief

Indie Beauty: It's a Big Deal

Influencer marketing has rapidly democratized the business of beauty, paving the way for independent brands to challenge legacy players both online and offline. Whether it’s the reign of Anastasia Beverly Hills and Huda Beauty at the top of the EMV charts, or smaller, niche brands harnessing the power of earned media to foster runaway success and investment chatter, indie brands are consistently taking market share from power players in the space. Tribe Dynamics’ new quarterly Indie Beauty Debrief showcases notable independent beauty brands across cosmetics, skincare, and haircare, revealing exclusive insights into trending and up-and-coming brands, their online communities, and the earned content created about them.