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Tribe Dynamics Influencer Marketing Spotlight

With athleisure showing no signs of slowing down, savvy activewear brands are racing to build influencer strategies to capture fans within an increasingly crowded market. Few brands are better positioned for this effort than Alphalete, which has leveraged its knowledge of the influencer space to assemble a highly dedicated team of brand ambassadors. While Alphalete may not have the name recognition of larger athleisure brands, its Earned Media Value (EMV) momentum is undeniable: from May 2019 to April 2020, Alphalete collected $29.8M EMV, a 53% year-over-year surge.

In the seventh installment of our ongoing Influencer Marketing Performance series, Tribe Dynamics examines the driving forces behind Alphalete’s success, and how the brand can utilize features in Tribe Dynamics’ community management software to refine its influencer marketing strategies and consolidate its EMV gains. These takeaways are applicable not just to Alphalete, but to any brand looking to employ influencer marketing best practices and increase its EMV footprint. Highlights from the report include:

  • How Alphalete brought together a team of “sponsored athletes” to power notably high ambassador loyalty and potency.
  • How brand founder Christian Guzman—himself a fitness influencer—serves as an invaluable resource for Alphalete’s influencer strategy.
  • How Alphalete is making moves to expand into a lifestyle brand, and what the brand can do to keep these strategies in motion amid the current #AtHome economy.

To learn more about Alphalete, and how your brand can emulate its winning influencer marketing strategy, download our Influencer Marketing Spotlight: Alphalete report today.

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