Fabletics

With influencers and consumers spending more time around the house lately, comfy, multi-purpose activewear is what everyone needs. Homebound style enthusiasts are turning to Fabletics, which has exploded onto the crowded athleisure scene thanks largely to an effective, sophisticated influencer marketing strategy. From March 2019 to February 2020, Fabletics accrued $60.0M EMV (Earned Media Value), an impressive 105% year-over-year growth. But what specific factors have contributed to the brand’s meteoric rise?

We answer that question, and others, in the fourth installment of Tribe Dynamics’ Influencer Marketing Performance series. By analyzing Fabletics’ most impactful content trends and ambassadors, this report not only offers insights into Fabletics’ influencer strategy, but demonstrates how Fabletics and other brands can utilize Tribe Dynamics’ influencer management platform to power EMV and community growth. Takeaways from this report include:

• Highlights and EMV totals for Fabletics’ popular collaborative product lines with various celebrities
• An inside look at Fabletics’ impressive ambassador retention stats
• An overview of the challenges and opportunities Fabletics faces in building out its men’s line

To learn more about Fabletics’ achievements, and to see how Tribe Dynamics helps brands build winning influencer marketing strategies, download our Influencer Marketing Spotlight: Fabletics report now.