With inclusivity and representation on many beauty consumers’ minds, Black-owned brands are gaining steam. Few brands are as well-positioned to capitalize on this sentiment than Juvia’s Place, one of the most established (and highest EMV-driving) Black-owned brands in the beauty space. Founded in 2015 by Nigerian-American beauty guru Chichi Eburu, Juvia’s Place has long championed diversity, and its range of vibrant, African-inspired eyeshadow palettes has cemented the brand’s status as an influencer go-to: from July 2019 to June 2020, Juvia’s Place netted $158.4M in Earned Media Value (EMV), a 22% year-over-year growth.
This momentum, combined with Juvia’s Place’s relevance to current beauty trends, rendered the brand as a clear choice for our latest Influencer Marketing Performance spotlight. Tribe Dynamics analyzed how Juvia’s Place has inspired a loyal fan base around its smash-hit products, along with how the brand can use Tribe Dynamics’ software tools to power further EMV growth. Highlights from this report include:
To read more about Juvia’s Place, and how Tribe Dynamics helps brands build winning influencer marketing strategies, download our full Influencer Marketing Spotlight: Juvia’s Place report.