Juvia's Place

With inclusivity and representation on many beauty consumers’ minds, Black-owned brands are gaining steam. Few brands are as well-positioned to capitalize on this sentiment than Juvia’s Place, one of the most established (and highest EMV-driving) Black-owned brands in the beauty space. Founded in 2015 by Nigerian-American beauty guru Chichi Eburu, Juvia’s Place has long championed diversity, and its range of vibrant, African-inspired eyeshadow palettes has cemented the brand’s status as an influencer go-to: from July 2019 to June 2020, Juvia’s Place netted $158.4M in Earned Media Value (EMV), a 22% year-over-year growth. 

This momentum, combined with Juvia’s Place’s relevance to current beauty trends, rendered the brand as a clear choice for our latest Influencer Marketing Performance spotlight. Tribe Dynamics analyzed how Juvia’s Place has inspired a loyal fan base around its smash-hit products, along with how the brand can use Tribe Dynamics’ software tools to power further EMV growth. Highlights from this report include:

• Insights into Juvia’s Place’s top EMV-driving products, and their respective influencer communities.
• How changes in the composition of Juvia’s Place’s influencer network impacted community growth from July 2019 to June 2020.
• How Juvia’s Place stacks up against other Black-owned beauty brands, and how it can stand out amid an increasingly crowded vertical.

To read more about Juvia’s Place, and how Tribe Dynamics helps brands build winning influencer marketing strategies, download our full Influencer Marketing Spotlight: Juvia’s Place report.