Self-care should always take priority, especially these days—and effective skincare is a great place to start. Few brands have earned as strong a reputation for quality and affordability as La Roche-Posay: the clinical skincare brand’s dermatologist-recommended products, which range from anti-aging formulas to acne solutions, have taken the influencer community by storm, with bloggers of all skin types endorsing La Roche-Posay offerings as “dupes” for more expensive finds. From March 2019 to February 2020, the brand saw an impressive 51% year-over-year increase in Earned Media Value (EMV), and emerged as one of the buzziest names in the booming skincare space. So, what’s the secret to La Roche-Posay’s success?
In the fifth installment of Tribe Dynamics’ ongoing Influencer Marketing Performance series, we unpack the strategies La Roche-Posay has used to foster a passionate community of skincare bloggers. Drawing on our analysis of the brand’s most impactful content and ambassadors, we’ve identified ways that La Roche-Posay, and other brands, can use Tribe Dynamics to further hone their influencer marketing programs and expand their digital presence. Key takeaways include:
Download our Influencer Marketing Spotlight: La Roche-Posay to learn more about the brand’s path to success, and how Tribe Dynamics can help brands build impactful influencer communities.