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Tribe Dynamics Influencer Marketing Spotlight

With at-home workouts and fitness as self-care more popular than ever, top activewear brands are set to continue their rise. Lululemon—a pioneer in the athleisure space known for its micro influencer-focused marketing strategy and internet-breaking leggings—is no exception: from April 2019 to March 2020, Lululemon collected $86.1M EMV (Earned Media Value) from 5.6k ambassadors, with these totals representing 20% and 9% year-over-year increases. What factors have led to the brand’s dominance, and how can Lululemon continue its reign in an increasingly crowded market?

You can find the answers to these questions, and more, in the sixth installment of Tribe Dynamics’ Influencer Marketing Performance series. We offer an analysis of Lululemon’s innovative influencer strategy, along with how the brand’s approach will be tested by the emergence of new competitors in the activewear market. Further, we examine concrete ways that Lululemon, and other brands, can take advantage of Tribe Dynamics’ array of influencer management solutions to meet these challenges. Key highlights from this report include:

  • How Lululemon’s state-of-the-art partnership strategy has led to increased EMV contributions from micro-influencers.
  • EMV and influencer community stats for Lululemon’s top hashtag campaigns, including #TheSweatLife.
  • The influencer marketing challenges surrounding Lululemon’s foray into the male activewear space.

Download our Influencer Marketing Spotlight: Lululemon report to learn more about one of athleisure’s hottest brands, and how Tribe Dynamics helps brands achieve EMV growth.

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