Reebok

With activewear and athleisure brands continuing to expand their Earned Media Value (EMV) footprint, Tribe Dynamics analyzed how Reebok, one of the space’s leading brands, crafts its influencer marketing strategy. While Reebok boasted a $75.9M EMV total in 2019, this haul marked a 29% year-over-year decline—evidence that additional steps can be taken to maximize the brand’s online reach.

By investigating social media content about Reebok, as well as the brand’s influencer marketing initiatives, we identified key trends driving EMV for Reebok and the ways it can use Tribe Dynamics to expand its earned media footprint. Our insights into the activewear space, coupled with our suite of influencer marketing tools, can prove useful for any brand looking to better understand influencer best practices. Highlights from this report include:

• A look at Reebok’s collaborations with celebrities including MMA superstar Conor McGregor, popstar-turned-entrepreneur Victoria Beckham, supermodel Gigi Hadid, and actress Gal Gadot.
• EMV totals for Reebok’s work with the CrossFit influencer community (including the fallout stemming from the brand’s breakup with the CrossFit Games).
• An overview of the Tribe Dynamics features that Reebok, or any brand, can use to build, manage, and maximize its influencer community.

To learn how top activewear brands can develop winning influencer marketing strategies with Tribe Dynamics, download our Influencer Marketing Spotlight: Reebok report today.