Superdown

Thanks to low price points and trendsetting styles, direct-to-consumer fast fashion brands have rapidly gained market share, proving especially popular among Gen Z consumers. One of the buzziest brands in the fast fashion space is superdown, a youth-forward label launched in March 2019 by retail giant Revolve that blends Insta-worthy aesthetics with streetwear swagger. Thanks to a powerful boost from Revolve’s ambassador family, superdown pulled in $126.7M EMV (Earned Media Value) from July 2019 to June 2020, a 333% year-over-year surge. However, while superdown boasts undeniable momentum, the brand experienced a downturn in Q2 2020, corresponding with wider trends across both the apparel and luxury fashion spaces. 

In our latest Influencer Marketing Spotlight report, we analyzed the keys to superdown’s success, and outlined how the brand can begin to reverse its recent slump. Each insight is paired with a feature from Tribe Dynamics’ suite of software offerings, so that brands can take actionable steps towards increasing their EMV totals. Highlights from this report include:

• How Revolve’s top ambassadors and campaigns drove significant EMV for the retailer’s “little sister” brand.
• Details of superdown’s Q2 decline, and how it compares to Revolve’s performance over the same timeline.
• Content creation and EMV patterns surrounding superdown’s blockbuster collaboration with media personality Draya Michele.

To learn more about superdown’s influencer marketing program, and how Tribe Dynamics can help your brand build a stronger earned media strategy, download our full Influencer Marketing Spotlight: superdown report.