battle of the Trips Report
Well-executed trips strengthen influencer relationships to the brand and provide ample opportunities for impactful content creation. Trips can also facilitate memorable interactions between influencers, engendering brand loyalty. Influencers are more likely to endorse a brand if the brand has inspired authentic friendships within its influencer family, and followers enjoy seeing their favorite bloggers interact with one another. To better understand the components of a successful influencer getaway, we turned to Earned Media Value, Tribe Dynamics’ metric for measuring social media engagement, to parse influencer conversations.