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Unicorn Cosmetics

Tribe Dynamics Influencer Marketing Spotlight

Few cosmetics brands have embraced social media as a means of powering community expansion more than Unicorn Cosmetics. Touting “Insta-Famous” lashes and “Internet-Breaking” brushes, the U.K.-based beauty brand owns its status as an influencer go-to proudly, and there’s plenty to be proud of: Unicorn Cosmetics generated $51.8M EMV (Earned Media Value) between February 2019 and January 2020, a whopping 263% year-over-year growth thanks to an 80% YoY expansion of its influencer community. Internet-breaking, indeed.

In the third installment of Tribe Dynamics’ Influencer Marketing Performance series, we analyze the factors that have contributed to Unicorn Cosmetics’ success, along with ways in which the brand can use Tribe Dynamics’ influencer management platform to further strengthen its community and expand its online presence. Our suite of helpful software tools, coupled with our industry-leading insights into influencer relationship management, can be utilized not only by Unicorn Cosmetics, but by any brand trying to craft and execute effective influencer marketing strategies. Highlights from this report include:

  • Details on how Unicorn Lashes—the brand’s core lineup of lash offerings—have achieved ubiquity in beauty gurus’ looks and tutorials.
  • How Unicorn Cosmetics’ influencer community from February 2019 to January 2019 splits almost evenly between new fans and loyal content creators, as well as how the brand has enjoyed particularly strong traction among Gen Z beauty bloggers in the U.K.
  • An overview of the Tribe Dynamics’ software tools that Unicorn Cosmetics and other brands can use to manage, expand, and strengthen its influencer community.

To learn the secrets of Unicorn Cosmetics’ success, as well as how Tribe Dynamics helps leading beauty brands build winning influencer marketing strategies, download our Influencer Marketing Spotlight: Unicorn Cosmetics report.

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