July Beauty and Fashion Rankings: Marketing From Home With Virtual Events

In this report…

The COVID-19 pandemic has radically transformed the influencer marketing space. In-person events may be off the table, but brands are finding new, innovative ways to connect with fans, from socially distant fashion shows to Zoom happy hours. In this month’s Tribe Top 10 report, we’ve highlighted the most impactful recent virtual activations—including Jacquemus’ blockbuster #JacquemusAtHome campaign and Fenty Skin’s online house party—and outlined key strategies brands can use to thrive in a rapidly changing industry. 

Additionally, this report contains our regular Tribe Top 10 features, including:

• The top 10 cosmetics, skincare, haircare, luxury fashion, and apparel brands in the U.S. by Earned Media Value
• The top 10 beauty brands in the U.K. and France by Earned Media Value
• Influencer community stats for all top 10 brands across verticals and markets
• Insights into the campaigns that led brands to outperform their vertical

Download our full July Tribe Top 10 report for a comprehensive analysis of brands’ influencer marketing performance this month, and to learn more about how brands can leverage technology to inspire content creation at this time.