Many brands use Tribe Dynamics' Campaigns feature to assess the earned media impact and influencer participation rate of activations like product seedings and events.
In our case study with PÜR, for instance, the brand detailed how it used Campaigns to gauge the success of its 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer launch in April 2019. With Campaigns, PÜR was able to easily determine how many of the influencers they sent the new product to created content about the launch, and how much Earned Media Value (EMV) the activation generated—figures the brand used to benchmark their performance against past campaigns and similar launches from its competitors.
Furthermore, because Campaigns allowed PÜR to surface all content mentioning the new product from the activated influencers in one place, the brand easily monitored those influencers’ reception in real time, and interacted with its community to address any positive or negative reviews of the foundation.
Read more by downloading the full case study!