Smaller-Scale Influencer Activations: Download

The best activations deepen influencers’ connections to a brand while simultaneously promoting content creation. However, even when an activation does not yield high EMV returns, strengthening brand-influencer relationships through intimate events can result in more consistent EMV generation over time. For lesser known brands, smaller-scale activations can introduce influencers to a brand in a meaningful way. This report outlines the key ways for brands to activate influencers on a smaller scale.