How did Tatcha become and stay the #1 brand in skincare EMV?
Having seized the No. 1 spot in the Skincare Tribe Top 10, Tribe Dynamics’ monthly publication series that ranks the top beauty and fashion brands in earned media performance, Tatcha wanted to defend its ranking against up-and-coming skincare brands and established players alike. Read our case study to find out how!"Brand Buzz is especially important for us because not only can you see data of how we’re performing, but we can see who our top drivers are for EMV. As a result, we can proactively identify existing and new global talent that helps us have a strong pipeline and continue to develop our relationships and increase EMV.”
— Rae Giron, Senior Manager, Tatcha PR & Influencer Marketing