In this report…
In a year that has become impossible to predict, there’s one thing that we can safely expect to see more of: celebrity-founded brands. From Selena Gomez and Alicia Keys to Lauren Conrad and Jennifer Lopez, the lineup of stars attempting to follow in the immense footsteps of Rihanna and Kylie Jenner, and leverage their expansive and passionate fan bases to make their mark on the beauty and fashion industries, may seem endless. But as the market for celebrity-founded brands becomes more crowded, it’s become all the more important for these brands to combat any consumer celebrity-brand fatigue by bringing a unique position, purpose, and product lineup for the digital community to rally behind. We’ve highlighted five celebrity-founded brands that are doing the influencer space right, powering an impressive online presence and Earned Media Value (EMV) with inclusive mission statements and product lineups.
Additionally, this report contains our regular Tribe Top 10 features, including:
Download our September Tribe Top 10 report for a comprehensive analysis of brands’ influencer marketing performance, and to learn more about how celebrity-founded brands can combat celebrity brand fatigue and come out on top.