October Beauty and Fashion Rankings

In this report…

The holiday season is here, but amid a new wave of COVID-19 cases, fashion, beauty, and lifestyle influencers are opting out of festive get-togethers to hunker down at home. Even so, savvy brands are finding creative ways to help their fan communities celebrate safely, from Mehron Makeup’s explosive #31DaysofMehronHalloween initiative to Rituals’ Advent calendar giveaways. This month, we spotlighted some of the most innovative and impactful seasonal influencer marketing campaigns we’ve seen, and outlined steps that brands can take to drive conversation from a distance over the 2020 holidays. 

Additionally, this report contains our regular Tribe Top 10 features, including:

• The top 10 cosmetics, skincare, haircare, luxury fashion, and apparel brands in the U.S. by Earned Media Value
• The top 10 beauty brands in the U.K. and France by Earned Media Value
• Influencer community stats for all top 10 brands across verticals and markets
• Insights into the campaigns that led brands to outperform their vertical

Download our October Tribe Top 10 report for a comprehensive analysis of brands’ influencer marketing performance, along with successful holiday 2020 influencer marketing strategies and tips for driving growth on social media from now into the New Year.