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August Beauty and Fashion Rankings

Building Better Products: What Brands Can Learn From 2020's Top Influencer Collaborations


In this report…

Throughout our recent Tribe Top 10s, we’ve highlighted creative ways that brands and influencers have responded to the setbacks posed by COVID-19. In our August story, we analyzed one tried-and-true method that’s continued to spark community engagement (and EMV) for brands during this unprecedented year: influencer product collaborations. From Morphe’s hit collab with Korean influencer Pony Park, to Pür’s heartfelt work with longtime partner RawBeautyKristi, brands have stepped up to the plate with a range of notable initiatives. We’ve profiled five standout collaborations from 2020, pairing each one with an actionable best practice for brands looking to replicate this co-creative success.

Additionally, this report contains our regular Tribe Top 10 features, including:

  • The top 10 cosmetics, skincare, haircare, luxury fashion, and apparel brands in the U.S. by Earned Media Value
  • The top 10 beauty brands in the U.K. and France by Earned Media Value
  • Influencer community stats for all top 10 brands across verticals and markets
  • Insights into the campaigns that led brands to outperform their vertical

Download our August Tribe Top 10 report for a comprehensive analysis of brands’ influencer marketing performance, and to learn more about how brands can spark content creation and consumer enthusiasm with influencer product collaborations.

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