In this report…
Throughout our recent Tribe Top 10s, we’ve highlighted creative ways that brands and influencers have responded to the setbacks posed by COVID-19. In our August story, we analyzed one tried-and-true method that’s continued to spark community engagement (and EMV) for brands during this unprecedented year: influencer product collaborations. From Morphe’s hit collab with Korean influencer Pony Park, to Pür’s heartfelt work with longtime partner RawBeautyKristi, brands have stepped up to the plate with a range of notable initiatives. We’ve profiled five standout collaborations from 2020, pairing each one with an actionable best practice for brands looking to replicate this co-creative success.
Additionally, this report contains our regular Tribe Top 10 features, including:
Download our August Tribe Top 10 report for a comprehensive analysis of brands’ influencer marketing performance, and to learn more about how brands can spark content creation and consumer enthusiasm with influencer product collaborations.