August Beauty and Fashion Rankings

In this report…

Throughout our recent Tribe Top 10s, we’ve highlighted creative ways that brands and influencers have responded to the setbacks posed by COVID-19. In our August story, we analyzed one tried-and-true method that’s continued to spark community engagement (and EMV) for brands during this unprecedented year: influencer product collaborations. From Morphe’s hit collab with Korean influencer Pony Park, to Pür’s heartfelt work with longtime partner RawBeautyKristi, brands have stepped up to the plate with a range of notable initiatives. We’ve profiled five standout collaborations from 2020, pairing each one with an actionable best practice for brands looking to replicate this co-creative success.

Additionally, this report contains our regular Tribe Top 10 features, including:

• The top 10 cosmetics, skincare, haircare, luxury fashion, and apparel brands in the U.S. by Earned Media Value
• The top 10 beauty brands in the U.K. and France by Earned Media Value
• Influencer community stats for all top 10 brands across verticals and markets
• Insights into the campaigns that led brands to outperform their vertical

Download our August Tribe Top 10 report for a comprehensive analysis of brands’ influencer marketing performance, and to learn more about how brands can spark content creation and consumer enthusiasm with influencer product collaborations.