In this report...
It’s called teamwork. August was all about collabs, as Missguided launched its much-hyped Stassie x Missguided collection in partnership with Anastasia Karanikolaou (@stassiebaby on Instagram) and teased an upcoming range with Jordan Lipscombe. Meanwhile, PrettyLittleThing enjoyed sustained loyalty from singer and collaborator Ashanti, Puma surged ahead thanks to shout-outs from rapper Megan Thee Stallion, and Victoria’s Secret made waves by hiring transgender model Valentina Sampeio. What other Apparel brands got ahead in Earned Media Value this month?
Download our August US Apparel Tribe Top 10 report so you can find out:
- The top 10 Apparel brands by Earned Media Value
- Influencer community stats for top Apparel brands
- Exclusive insights into Apparel’s latest trends, activations, and marketing stories
Tribe Top 10, our monthly publication series, ranks the top beauty and fashion brands in earned media performance and reveals exclusive insights into trending content, products, and brands. We publish, and work with brands, in Cosmetics, Skincare, Haircare, Luxury, and Apparel in the U.S., as well as in 13 international markets.