In this report…
Beauty brands overseas kicked off the new year running. In the U.K., indie favorites Tatti Lashes and Stila surged ahead thanks to their small but passionate communities, while influencer-founded SOSU by Suzanne Jackson sparked buzz by teaming up with beauty guru Aideen Murphy. Meanwhile, in France, Fenty Beauty whisked bloggers off to Barcelona, Maybelline celebrated friendship with its #PinkKissChallenge, and Shiseido partnered with bloggers on giveaways of its Ultimune Power Infusing Concentrate Serum. But that’s not all: Morphe’s new 35I Icy Fantasy Artistry Palette, a collab with Korean YouTuber Hye-Min Park, proved an instant hit in both markets. Learn how these activations impacted brands’ January EMV in our new-and-improved EMEA Beauty Tribe Top 10!
Download our January EMEA Beauty Tribe Top 10 report so you can find out:
Tribe Top 10, our monthly publication series, ranks the top beauty and fashion brands in earned media performance and reveals exclusive insights into trending content, products, and brands. We publish, and work with brands, in Cosmetics, Skincare, Haircare, Luxury, and Apparel in the U.S., as well as in 13 international markets.