In this report…
February was full of getaways for EMEA beauty brands: In France, Erborian whisked influencers to the Italian Alps for a ski trip, and Laura Mercier U.K. invited bloggers to hit the slopes in France. Meanwhile, content creators from both countries flew to Milan to fête Armani Beauty’s 20th anniversary and new Luminous Silk concealer. But that’s not all: SleekMakeUP U.K. brought beauty gurus including Nikki Patel to the BRIT Awards, Sephora Collection France launched its second blockbuster collab with Sanaa El Mahalli, and NARS thrilled the influencers across EMEA with the debut of its Afterglow Collection. How did this flurry of activations shake up the rankings?
Download our February EMEA Beauty Tribe Top 10 report so you can find out:
Tribe Top 10, our monthly publication series, ranks the top beauty and fashion brands in earned media performance and reveals exclusive insights into trending content, products, and brands. We publish, and work with brands, in Cosmetics, Skincare, Haircare, Luxury, and Apparel in the U.S., as well as in 13 international markets.