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February Beauty Rankings

Top 10 Brands Across Cosmetics, Skincare, and Haircare in the US


In this report...

February saw some newcomers to the Top 10 rankings, as well as up-and-coming brands making some serious moves in the influencer marketing space. In cosmetics, mass makeup brands E.L.F. and Wet n Wild launched hydrating versions of their hero complexion products, and influencers showed the love for both Sugarpill’s and Violet Voss’ mini eyeshadow palettes. Meanwhile, WISHFUL, Huda Kattan’s new skincare brand, and affordable, ingredient-focused Good Molecules both broke into skincare’s Top 10 in February thanks to growing influencer interest. In haircare, Function of Beauty, which offers customizable haircare products, continued its earned media rise, and Eva NYC exhibited impressive month-over-month EMV growth following an expansive influencer campaign.

Download our February US Beauty Tribe Top 10 report so you can find out:

  • The top 10 cosmetics, skincare, and haircare brands by Earned Media Value
  • Influencer community stats for top cosmetics, skincare, and haircare brands
  • Exclusive insights into the latest beauty trends, activations, and marketing stories from the fastest-growing beauty brands

Tribe Top 10, our monthly publication series, ranks the top beauty and fashion brands in earned media performance and reveals exclusive insights into trending content, products, and brands. We publish, and work with brands, in Cosmetics, Skincare, Haircare, Luxury, and Apparel in the U.S., as well as in 13 international markets. 

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