In this report…
Foundation launches seemed to be the key to growth among leading cosmetics brands in August, with major names in the Top 10—including Anastasia Beverly Hills, Fenty Beauty, and Urban Decay—enjoying significant EMV for their new complexion offerings. Outside the Top 10, Pat McGrath Labs also got in on the foundation action, making waves with its new Skin Fetish: Sublime Perfection Foundation. Additionally, this report covers notable influencer collaborations from Anastasia Beverly Hills and Morphe, and shares insights into P. Louise Makeup Academy’s success as a rising influencer favorite.
Download our August Cosmetics Tribe Top 10 report so you can find out:
- The top 10 Cosmetics brands by Earned Media Value
- Influencer community stats for top Cosmetics brands
- Exclusive insights into the latest cosmetics trends, activations, and marketing stories