TOP 10 COSMETICS BRANDS IN THE US
In this report…
Lady Gaga has taken the beauty community by storm—how could we spotlight anything else? Gaga’s new cosmetics brand, Haus Laboratories, powered some serious EMV this month following an influencer launch event and meet-and-greet with the singer. It wasn’t all hype, though: influencers also got serious about reviewing the new brand and seeing if it lived up to expectations. Additionally, after several months of outperforming its vertical, Laura Mercier made its long-awaited Cosmetics Top 10 debut! Meanwhile, Benefit hosted a Tokyo influencer trip, while Maybelline and L’Oréal Paris powered EMV growth with Fashion Week activations.
Download our September Cosmetics Tribe Top 10 report so you can find out: