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OCTOBER COSMETICS RANKINGS

TOP 10 COSMETICS BRANDS IN THE US

In this report…

With 128 million views and counting, Shane Dawson’s 10-part YouTube documentary has the cosmetics space “shook.” But how was Jeffree Star Cosmetics’ EMV impacted by this unprecedented look into brand-influencer collaborations? We investigate this, as well as how Tati Westbrook’s Tati Beauty performed following its October 25 debut, in this month’s TTT. Additionally, we detail how recently launched products generated growth for Anastasia Beverly Hills, Huda Beauty, and Lunar Beauty, while Halloween proved particularly fruitful for NYX Professional Makeup. How did so many new products, brands, and partnerships shake up the Top 10 this month?

Download our October Cosmetics Tribe Top 10 report so you can find out:

  • The top 10 Cosmetics brands by Earned Media Value
  • Influencer community stats for top Cosmetics brands
  • Exclusive insights into the latest cosmetics trends, activations, and marketing stories

Tribe Top 10, our monthly publication series, ranks the top beauty and fashion brands in earned media performance and reveals exclusive insights into trending content, products, and brands. We publish, and work with brands, in Cosmetics, Skincare, Haircare, Luxury, and Apparel in the U.S., as well as in 13 international markets. 

Fill out this form to download the October Cosmetics rankings: