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In this report…

Despite a decline for many cosmetics brands following October’s surge of Halloween content, November’s Top 10 leaderboard nonetheless proved historic. For the first time since Tribe Dynamics began reporting our monthly Top 10 rankings, Anastasia Beverly Hills did not rank No. 1 in Cosmetics, with ColourPop seizing the top spot. Meanwhile, thanks to the internet-breaking Shane x Jeffree Conspiracy Collection, Jeffree Star Cosmetics made its Top 10 debut at No. 9. Outside of the Top 10, Hourglass saw a successful holiday launch, while several influencer-founded brands, including Tati Beauty, Jaclyn Cosmetics, Patrick Ta Beauty, and Artist Couture, boasted month-over-month EMV growths that outperformed the Top 10’s average decline. Read the full report to learn the products and campaigns powering November’s leading cosmetics brands!

Download our November Cosmetics Tribe Top 10 report so you can find out:

  • The top 10 Cosmetics brands by Earned Media Value
  • Influencer community stats for top Cosmetics brands
  • Exclusive insights into the latest cosmetics trends, activations, and marketing stories

Tribe Top 10, our monthly publication series, ranks the top beauty and fashion brands in earned media performance and reveals exclusive insights into trending content, products, and brands. We publish, and work with brands, in Cosmetics, Skincare, Haircare, Luxury, and Apparel in the U.S., as well as in 13 international markets. 

Fill out this form to download the November Cosmetics rankings: