In this report…
Fashion brands started the new year, of course, in style, powering impressive growth in Earned Media Value. In Luxury Fashion, content was inspired from the runway to the red carpet, as brands like Jean Paul Gaultier and Jacquemus made a splash at Paris Fashion Week, while Jimmy Choo and Ralph & Russo scored shoutouts from Golden Globes and Grammy Awards attendees. Meanwhile, Apparel brands shook the influencer community with exciting partnerships, including activewear brand Ivy Park’s collab with Adidas, and Fabletics’ new collection with singer Kelly Rowland. Also in Apparel, fast fashion juggernaut Fashion Nova continued to nurture its #NovaBabe community, Free People spent a day in Utah with Aspyn Ovard, and direct-to-consumer brand Oh Polly dominated #OOTD content. Check out our January US Fashion Tribe Top 10 to find out how these fashion brand activations powered earned media success this month.
Download our January US Fashion Tribe Top 10 report so you can find out:
Tribe Top 10, our monthly publication series, ranks the top beauty and fashion brands in earned media performance and reveals exclusive insights into trending content, products, and brands. We publish, and work with brands, in Cosmetics, Skincare, Haircare, Luxury, and Apparel in the U.S., as well as in 13 international markets.