TOP 10 HAIRCARE BRANDS IN THE US
In this report...
September showed us that Fashion Week doesn’t just impact fashion brands! Both Tresemmé and L’Oréal Paris haircare enjoyed significant month-over-month EMV growths thanks to their respective Fashion Week initiatives with both brands re-entering the Top 10 in September after multiple-month absences. While Tresemmé empowered women with its #PowerYourPresence and #WomenLeadTheWay campaigns, L’Oréal Paris haircare saw impactful content creation from superstar spokesperson Eva Longoria Bastón (@evalongoria on Instagram). Meanwhile, Schwarzkopf Professional and IGK Hair both benefited from product-oriented momentum, and Insert Name Here posted a notable EMV increase due to influencer enthusiasm for its Ariana Grande-approved clip-on ponytails.
Download our September Haircare Tribe Top 10 report so you can find out: