TOP 10 HAIRCARE BRANDS IN THE US
In this report...
Smaller haircare brands really stole the show this month with a flurry of creative initiatives. Beauty Works, a U.K.-based brand specializing in both extensions and haircare products, powered growth with a Black Friday blitz, while CHI styled contestants at this year’s Miss Universe pageant. Additionally, Living Proof and Drybar posted notable EMV increases thanks to creative spins on traditional beauty box campaigns. Finally, let’s not forget reigning No. 1 brand Olaplex, which continued to grow thanks to momentum for its hero No.2 Bond Perfector. Read on to learn more about these and other haircare brands’ Earned Media performances in November!
Download our November Haircare Tribe Top 10 report so you can find out:
Tribe Top 10, our monthly publication series, ranks the top beauty and fashion brands in earned media performance and reveals exclusive insights into trending content, products, and brands. We publish, and work with brands, in Cosmetics, Skincare, Haircare, Luxury, and Apparel in the U.S., as well as in 13 international markets.