TOP 10 HAIRCARE BRANDS IN THE US
In this report...
The holidays brought diverse paths to growth for December’s leading haircare brands. SheaMoisture styled attendees at Ghana’s Afrochella and the Essence Full Circle Festival, prompting an outpouring of emotional content that proved roots go way beyond hair. Meanwhile, Tresemmé enjoyed a significant EMV surge thanks to promotion surrounding the Compressed Micro Mist Hairspray. Finally, Redken jumped two spots in the Top 10, IGK Hair benefited from the Boxycharm bump, and L’Oréal Paris Haircare inspired grateful content at its Women of Worth Gala. Read the report to see how these brands closed the decade on a high note!
Download our December Haircare Tribe Top 10 report so you can find out:
Tribe Top 10, our monthly publication series, ranks the top beauty and fashion brands in earned media performance and reveals exclusive insights into trending content, products, and brands. We publish, and work with brands, in Cosmetics, Skincare, Haircare, Luxury, and Apparel in the U.S., as well as in 13 international markets.