In this report...
Lizzo’s in the house! Learn the impact of Lizzo’s five (yes, five!) VMAs outfit changes on Marc Jacobs’ August EMV. We also uncover the reasons for additional movement within the Luxury Fashion Top 10 rankings. Off-White entered the Top 10 this month, earning increased coverage from sneaker publications as well as sparking new, organic interest from celebrities and bloggers. Balenciaga sneakers, particularly iconic among Instagrammers, continued to drive conversation for the brand. Finally, we reveal some exciting brand growth outside the Top 10 as well: Bulgari and Alexander Wang saw considerable EMV boosts from their Serpenti bag collaboration, while Marc Jacobs gained steam from the designer’s Fashion Trailblazer Award at the VMAs.
Download our August Luxury Fashion Tribe Top 10 report so you can find out:
- The top 10 Luxury Fashion brands by Earned Media Value
- Influencer community stats for top Luxury Fashion brands
- Exclusive insights into the latest luxury fashion trends, activations, and marketing stories
Tribe Top 10, our monthly publication series, ranks the top beauty and fashion brands in earned media performance and reveals exclusive insights into trending content, products, and brands. We publish, and work with brands, in Cosmetics, Skincare, Haircare, Luxury, and Apparel in the U.S., as well as in 13 international markets.