TOP 10 SKINCARE BRANDS IN THE US
In this report…
Spooky! Scary! Halloween! While top skincare brands like Tatcha and Farsáli skincare featured heavily in #HalloweenMakeup content, several brands outside the Top 10 achieved notable growth by proving integral to the makeup removal process. Neutrogena skincare’s Makeup Remover Cleansing Towelettes and Garnier skincare’s Micellar Cleansing Water both ranked as their respective brand’s No. 1 offering, with influencers using the products to remove their intense Halloween glam. In non-Halloween news, Clinique skincare re-entered the Top 10 thanks to its #TakeTheDayOffChallenge for Breast Cancer Awareness, Laneige released limited-edition flavors of its hero Lip Sleeping Mask, and Glossier skincare excited content creators with its Futuredew launch. How did these activations impact brands’ October EMV?
Download our October Skincare Tribe Top 10 report so you can find out:
Tribe Top 10, our monthly publication series, ranks the top beauty and fashion brands in earned media performance and reveals exclusive insights into trending content, products, and brands. We publish, and work with brands, in Cosmetics, Skincare, Haircare, Luxury, and Apparel in the U.S., as well as in 13 international markets.