In this report…
Spooky Halloween looks filled Instagram feeds in October, generating impressive EMV totals. Beauty brands offering bold, colorful products that are well-suited for influencers’ Halloween looks—including NYX Professional Makeup, Mehron Makeup, Sugarpill, Lime Crime, and Make Up For Ever—enjoyed some of the largest month-over-month EMV growths in the space. In addition to Halloween success, Huda Beauty and Morphe saw momentum for new additions to perennial influencer-favorite products and collections. Check out the full report to see the impact that influencers’ Halloween looks had on October’s leaderboard!
Download our October UK Beauty Tribe Top 10 report so you can find out:
Tribe Top 10, our monthly publication series, ranks the top beauty and fashion brands in earned media performance and reveals exclusive insights into trending content, products, and brands. We publish, and work with brands, in Cosmetics, Skincare, Haircare, Luxury, and Apparel in the U.S., as well as in 13 international markets.