Amid ongoing rumors of Estée Lauder’s $1 billion bid for influencer-favorite Charlotte Tilbury, Q3 proved an exciting time for many U.K.-based indie beauty brands. Investors are increasingly using an indie brand’s earned media performance as an indicator of its health and potential, and now more than ever, they are using this metric to guide acquisition decisions.
Tribe Dynamics’ quarterly U.K. Indie Beauty Debrief showcases notable independent U.K. beauty brands across cosmetics, skincare, and haircare. We reveal exclusive insights into trending and up-and-coming brands, their online communities, and the top-performing earned content created about them.
In this report, we take a look at some of Q3’s buzziest U.K.-based indie brands, including Charlotte Tilbury, Iconic London, and Nip + Fab. Fill out the form to learn about these brands’ earned media trajectory over the past year, as well as the key influencer strategies behind their Q3 success.