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US Indie Beauty Debrief

Top Indie Brands in Q1 2020

While investment chatter slowed in Q1 2020, indie brands continued to turn heads in the beauty community and power notable EMV through exciting product launches and thoughtful influencer activations. This quarter, indie beauty brands with affordable price tags and clean mission statements gained significant traction among influencers, reflecting a broader preference shift in the beauty community toward brand transparency and sustainability.

Tribe Dynamics’ quarterly U.S. Indie Beauty Debrief showcases several of these up-and-coming brands, highlighting notable independent beauty brands across cosmetics, skincare, and haircare. We reveal exclusive insights into trending brands, their online communities, and the top-performing earned content created about them. 

A page from Q1’s U.S. Indie Beauty Debrief, featuring Tati Beauty's performance and influencer strategy.

In this report, we take a look at some of Q1’s buzziest and fastest-growing indie brands, including Tati Beauty, Kaja Beauty, Good Molecules, Sweet Chef, Eva NYC, and Fekkai. Fill out the form to learn about these brands’ Earned Media performance, as well as the key influencer strategies behind their Q1 success.

Fill out this form to download the Q1 2020 Indie Beauty Debrief: