In this report...
From Drunk Elephant to Kylie Cosmetics to Dr.Jart+, Q4 2019 saw no shortage of indie beauty brand acquisitions—a trend we expect to continue into 2020. Investor interest in digitally savvy indie brands is at an all-time high, suggesting that companies enjoying steady growth today could prove tomorrow's multimillion-dollar targets.
Tribe Dynamics’ quarterly U.S. Indie Beauty Debrief showcases these up-and-comers, highlighting notable independent beauty brands across cosmetics, skincare, and haircare. We reveal exclusive insights into trending brands, their online communities, and the top-performing earned content created about them.
In this report, we take a look at some of Q4’s buzziest and fastest-growing indie brands, including Mehron Makeup, Melt Cosmetics, Kopari, Frank Body, Virtue, and Function of Beauty. Fill out the form to learn about these brands’ Earned Media performance, as well as the key influencer strategies behind their Q4 success.